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Professional SEO Skills Training |
Become a Professional SEO Overview - This is a comprehensive 2-day training programme. There is some low-level technical content but the overall content is non-technical. No software programming is involved.
- Basic SEO Skills (1 day). This day addresses simple sites in non-competitive (online) markets.
- Advanced SEO Skills (1 day). This day addresses sites in competitive (online) markets.
Who Should Do This Course?
- Search engine optimisers, website owners, business owners, web marketers, web designers and web developers.
What Will This Course Give Me? - After completing the 2-day SEO training course, you will be qualified to optimise your own website. If you are looking for employment as an SEO, it will give you a competitive edge over other applicants.
- If you are outsourcing your SEO work, you will be able to compare competing tenders and judge the quality of work delivered.
- You will receive a Certificate of Attendance (PDF).
Prerequisites - You must have minimal computer skills and have used a web browser.
- You must understand English. The session will not be delivered in any Indian language.
Content (Partial List)Additional details are in the brochure (click image on the right). Click image to download brochure - What Is Search Engine Optimisation?
- How Search Engines Work
- Ranking
- How Searchers Work
- Directories
- Website Architecture
- How to be Search Engine Friendly
- Managing Spiders/Robots
- Rewriting Pages
- Subdomains
- Theme Pyramids
- Guessing the Google Algorithm
- SE-Specific Ranking
- Ranking Indicators
- On-Page Factors
- Originality
- Fresh Content
- Writing for Humans
- Latent Semantic Indexing
- Coding the Page
- Images
- Cascading Style Sheets (CSS)
- Off-Page Factors
- Right and Wrong Ways to Link
- What is an Authority Site?
- TrustRank and Worthless Links
- Quality Directories
- Performing Search Engine Optimisation
- Ethics in SEO
- Planning the SEO Process
- Site Audit
- Keyword Research
- Implementation
- Sitemaps
- URL Submission
- Deprecation of Directory Links
- Hitting the Link Wall
- Geo-Targeting
- How to Address a Copyright Violation
- Advanced Content
- Understanding Google
- Google Patents
- How to Avoid Duplicate Content
- Proxy Hijack
- Crawl Rate Issues
- Canonical Problems
- Recovering from Supplemental Results
- Filters, Not a Sandbox
- Paid Links
- Understanding Yahoo
- Understanding Windows Live Search (was MSN)
- Other Minor Search Engines
- Advanced Keyword Research
- Website Ecosystem
- Social Media
- Press Releases
- SEO for Blogs
- SEO for Content Management Systems
- SEO for Forums
- SEO for Local Search
- SEO for Mobile Search
- SEO Tools
- Domain Names
- IP Addresses
- Risky SEO Tactics
- How to Hire a Good SEO
- Finding SEO Work
Secure Your Seat As seats are limited, choose the Book Now link and secure your place now! Course Designer Ash Nallawalla, CEO trainSEM Australia - Ash has run his own SEO/PPC consultancy since 2002 and clients included Microsoft adCenter (Redmond, USA). He has been active on the web since 1994 and on the Internet since 1987.
- He was a speaker at the Webmasterworld Conference in Las Vegas, USA in December 2007 and at the November 2008 event.
- His marketing career includes major IT companies such as Unisys, Hayes (modems), Selectica, Macromedia-Adobe, and Melbourne IT. He was until recently the in-house SEO at the Yellow/White Pages company Sensis, which is part of giant Australian telco, Telstra. He is currently consulting to another large company.
LocationsCourses are currently offered in these cities. Click the links below for pricing and more information:
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