Start Your Own SEO Business

This course is designed to help you to set up your own SEO/PPC management business or calibrate your existing service bureau against world best practices.

Who Should Attend

• SEO/PPC service bureau owners
• Web Design agency owners
• Internet marketing consulting/consultancy
  
• All other Web professionals who intend to offer an SEO/PPC service.
  

Syllabus 

• STARTING A BUSINESS
  
• PRODUCT DESIGN
• SEO SOLUTIONS
• Offerings in the Product Mix
• SEO service
• SEO consultancy
  
• PPC SOLUTIONS
• Account Setup
• Account Management - Single Ad Network
• Account Management - Multiple Ad Networks
• Account Surgery
• PPC consulting
  
• CREATING NEW SERVICES
  
• Reputation Management
• Custom Research
  
• PRODUCT COSTING AND PRICING
• SEO Pricing Models
• PPC Pricing Models
• INFRASTRUCTURE
• Computers
• Software
• Email
• Databases
• Protecting intellectual property
• Customer privacy
• Telephones
• Instant Messenger
• Your website
  
• FINDING, KEEPING, MOTIVATING STAFF
• An Ideal Staffing Structure
• Staff Training
• Motivating Staff
• Motivating Yourself
• COLLATERAL
• Presentation slides
• Product sheets
• White Papers
• Website
• FINDING PROSPECTS
• Advertising
• Networking
• Events
• Finding Overseas Customers
• PROBLEMS - AVOIDABLE AND UNAVOIDABLE
• Horror Stories
• Success Stories
• When to Fire Your Customer
• PITCHING SEO TO PROSPECTS
• Questions to Ask
• Questions Prospects Might Ask
• Overcoming Objections
• CONTRACTS AND SELF PRESERVATION
• Essential Clauses
• Approvals
• Professionalism
• Originality
• Good English
• Value Your Name
• Don't Guarantee
• SEO DELIVERABLES
• Reports
• Benchmarks
• Link Submissions
• Competitive Analyses
• Written Recommendations
• Ranking
• PPC DELIVERABLES
• Reports
• QUALITY CONTROL
• TOOLS
• Free Tools
• Purchased Tools
• Building Your Own Tools
• OUTSOURCING AND OFFSHORING
• RESEARCH AND RESOURCES
• Useful Links
• IMPROVING STAFF PRODUCTIVITY
• TRAINSEM COMMUNITY

Presenter

Ash Nallawalla, CEO trainSEM.com

• The presenter is Ash Nallawalla, who is Mumbai-born but has spent his entire career in New Zealand and Australia for the past 34 years. Most recently he spent over two years at the largest SEO company in Australia, where he grew its SEO division to 14 staff in three countries and improved revenue by over 2000% in the first year. Between 80-90% of the SEO customers experienced a ranking in the top 20 results, (mostly in the top 10).
• Ash has run his own SEO/PPC consultancy since 2002 and clients included Microsoft adCenter (Redmond, USA). He has been active on the web since 1994 and on the Internet since 1987.
• He is a speaker at the Webmasterworld Conference in Las Vegas, USA in November 2008.
  
• His marketing career includes major IT companies such as Unisys, Hayes (modems), Selectica, Macromedia-Adobe, and Melbourne IT. He currently consults to Sensis, which is part of giant Australian telco, Telstra.

Prices

Pricing and venue information is in the city links below. 

Locations

This seminar will be offered only in Pune, subject to numbers who book well in advance. Click the links below for more information:

• Pune