This is a comprehensive 2-day training programme. There is some low-level technical content but the overall content is non-technical. No software programming is involved.
Basic SEO Skills (day 1). This day addresses simple sites in non-competitive (online) markets.
Advanced SEO Skills (day 2). This day addresses sites in competitive (online) markets.
Who Should Do This Course?
Search engine optimisers, website owners, business owners, web marketers, web designers and web developers.
What Will This Course Give Me?
After completing the 2-day SEO training course, you will be qualified to optimise your own website. If you are looking for employment as an SEO, it will give you a competitive edge over other applicants.
If you are outsourcing your SEO work, you will be able to compare competing tenders and judge the quality of work delivered.
You will receive a Certificate of Attendance (PDF).
Prerequisites
You must have minimal computer skills and have used a web browser.
The session will be delivered in English.
Content (Partial List)
What Is Search Engine Optimisation?
How Search Engines Work
Ranking
How Searchers Work
Directories
Website Architecture
How to be Search Engine Friendly
Managing Spiders/Robots
Rewriting Pages
Subdomains
Theme Pyramids
Guessing the Google Algorithm
SE-Specific Ranking
Ranking Indicators
On-Page Factors
Originality
Fresh Content
Writing for Humans
Latent Semantic Indexing
Coding the Page
Images
Cascading Style Sheets (CSS)
Off-Page Factors
Right and Wrong Ways to Link
What is an Authority Site?
TrustRank and Worthless Links
Quality Directories
Performing Search Engine Optimisation
Ethics in SEO
Planning the SEO Process
Site Audit
Keyword Research
Implementation
Sitemaps
URL Submission
Deprecation of Directory Links
Hitting the Link Wall
Geo-Targeting
How to Address a Copyright Violation
Advanced Content
Understanding Google
Google Patents
How to Avoid Duplicate Content
Proxy Hijack
Crawl Rate Issues
Canonical Problems
Recovering from Supplemental Results
Filters, Not a Sandbox
Paid Links
Understanding Yahoo
Understanding Windows Live Search (was MSN)
Other Minor Search Engines
Advanced Keyword Research
Website Ecosystem
Social Media
Press Releases
SEO for Blogs
SEO for Content Management Systems
SEO for Forums
SEO for Local Search
SEO for Mobile Search
SEO Tools
Domain Names
IP Addresses
Risky SEO Tactics
How to Hire a Good SEO
Finding SEO Work
Secure Your Seat
As seats are limited, complete the form at the bottom of this page.
Course Designer
The course designer is Ash Nallawalla, who is Mumbai-born but has spent his entire career in New Zealand and Australia for the past 35 years. Most recently he spent over two years at the largest SEO company in Australia, where he grew its SEO division to 14 staff in three countries and improved revenue by over 2000% in the first year. Between 80-90% of the SEO customers experienced a ranking in the top 20 results, (mostly in the top 10).
Ash has run his own SEO/PPC consultancy since 2002 and clients included Microsoft adCenter (Redmond, USA). He has been active on the web since 1994 and on the Internet since 1987.
His marketing career includes major IT companies such as Unisys, Hayes (modems), Selectica, Macromedia-Adobe, and Melbourne IT. He currently consults to the search engine and Yellow/White Pages company Sensis, which is part of giant Australian telco, Telstra.
Booking Form
Please complete this booking form, but your place is not secured until your payment is processed by the bank. Book early to avoid disappointment.
