trainSEM is headquartered in Melbourne, Australia but delivers training in search engine marketing subjects in other Australian and international cities. In India, our training classes are held infrequently when our principal trainer visits the country.

Teaching Principles 

We use Active Learning principles in our teaching, which enables interaction between:

• Teacher and student
• Student and teacher
• Students with other students 

Principal Trainer 

Our principal trainer is Ash Nallawalla , who is one of Australia's leading experts in this field. He has:

• Hands-on, current experience of delivering SEO success and PPC management for nearly 2000 sites over six years in USA, UK, New Zealand, India and Australia.
• Been active on the Internet since 1987 and on the Web since 1994.
• Traditional and online marketing experience over 20 years at listed companies such as Unisys, Hayes, Tennyson, Selectica, Macromedia/Adobe, Melbourne IT and Sensis - the last four are major, web-economy companies.
• Up-to-date knowledge gained from active participation, including speaking at international SEO conferences, seminars and moderating at leading SEO forum Webmasterworld.
• Obtained the Google Advertising Professional (GAP) certification when he was Product Manager, Search Engine Marketing at Melbourne IT Ltd, which is Australia's largest SEO/PPC service bureau (and the largest Australian domain name registrar).